Reliable Digital Marketing

Digital home sales are the main strategy carried out by property developers to deal with the soaring Covid-19 cases and the implementation of Emergency Community Activity Restrictions (PPKM).

Sinar Mas Land Managing Director Alim Gunadi said that his party had closed the walk-in at its marketing office to take part in Emergency PPKM. Therefore, the company will cooperate with a number of e-commerce sites to sell residential properties. In addition to cooperating with e-commerce, Sinar Mas also conducts marketing campaigns through social media, market lists, facebook ads, google ads, and native ads to increase sales. “We also have a digital channel and take advantage of home buying and selling sites. Next week we plan to be present in e-commerce. There will be an opening in the near future for cooperation with the e-commerce," he told Bisnis, Monday (12/7). Alim said that his party is also currently optimizing promotions through billboards, radio advertisements to WhatsApp. In fact, Sinar Mas has launched an e-catalog containing their products that have been marketed since late last year.

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